Business,Business plan,Marketing in Business

Nepal is eight percent rural where traditional labour intensive technology predominates. In villages consumer consciousness in terms of product, features and quality is vero low . Products marketed in the rural areas are mostly sub standard . the price is the cretical variable in rural marketing in Nepal.

On the other side , the urban market of Nepal has became very sophisticated that demand high tech and good performance products with adequate warranty and services. As a result, the urban market has became a dumping ground for imported products . In the urban areas goods and services face very strong competition.

The market of Nepal has became centered on Kathmandu valley that account for more than 70 percent of the market for every product or service . The consumers of Kathmandu valley and some other large cities are well informed through the electronic and cyber media and can execute their buying decisions very selectively . Despite the sophistication of the urban consumers marketers have not been able to innovate effectively. The Nepalese market is swarmed with me too products and copycat advertisements.