Politics and Law in Marketing and Business

Politics and Law in Marketing and Business


politics and law of country playing important role in development of marketing activities in business in the world .Unfortunitly political and legal
support to marketing has been very little in nepal and other country plays a very huge support to the marketing in the business. Business is the
only one big deal to growing economy in the sountry so the many of country support for the business for the growing their economic condition.
The country has been politically unstable in the last decade. The country has frequently changes of government.

Policy stability is almost non existent . Inefficient administration ineffective goverance mechanism and inadequate service delivery system has
almost crippled all development projects in the country . Moreover internal political conflicts are diverting resources to military purposes. The
political system and administrative mechanism have become corrupt . foreign investment in the business sector is decreasing due to high cost
of corruption and lack of security . On the whole the political environment has not been conducive for development of marketing in the business
of their country .

The economic liberalization and privatization policy of the government had brought about several changes in the legal provisions favorably contributing
to an open economy . Nepal gained full membership of WTO . Despite these positive developments the country lacks effective law regulating property right
copy right and patents that protects innovators. Consumer confidence on the Nepalise products is low due to weak laws protecting consumers.

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