importance of distribution in the business organisation
By birendra kunwar
on Saturday, February 13, 2010
6:54 PM
, in
Distribution system
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its important for business
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2 Comments
Distribution is often termed as the other half marketing in the business indicating towards the high weight it receives in the marketing program of an organisation . Distribution is a major element in marketing of goods although its role in marketing of service is not so important .
Producers often treat their distribution system as an asset . They often make large investments to build a distribution system and make regular expenses to maintain and enhance their efficiency for the business.
Distribution plays very important role in marketing in the areas of delivering satisfaction to the society value addition on the product providing production means and channels of communication and employment to large number of people directly and indirectly involved in distribution of products.
So distribution plays main role to get success in business and reach to goal .
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