Business,Business plan,Marketing in Business

1) Area: most organisations decide the geographic area of their operation in terms of countries , districts and cities . The purpose of area segmentation is to determine the location of consumers in a particular geographical area .

2) Topography and climate: Topography and climate , to a large extent affect the product needs of the market as well as the variation in the packaging and distribution systems. An organisation selling in the Nepalese market may segment the total market into Tarai, mid mountain and the himalayan markets.

3) Population: The population density determines the size of demand for the product. When population density variable is used in the market is normally segmented into urban ,sub urban and rural markets.