Business,Business plan,Marketing in Business

The internet is gaining popularity in recent years as an important direct marketing channel. The Internet is a vast and ever growing global web of computer networks . It connects most of the computer users around the world . computer users around the world can obtain and share information on any topic , product, or service using the Internet . The application of user-friendly World Wide Web browser software has made the surfing very easy . The use of Internet for e-business is practiced at four levels:

1) Business to consumer: Business firms sell a variety of goods directly to consumers over the Internet . The most frequently sold products are books, music,computer software , air tickets, personal computer peripherals , clothing ,home videos hotel reservations toys ,flowers , and consumer electronics.

2) Business to business : Use of websites targeted at business buyers is more than those targeted at consumers . Internet has changed the structure of the supplier-customer relationships.

3) Consumer to consumers : The chat rooms allow a very large number of consumers to exchange information , share experience with products or services , and also buy or sell products through a mutually beneficial transaction.

4) Consumer to business: The internet has also facilitated to establish communication link between the consumer and the company . Consumers can access websites of the company that allows entering a call-me-button that connects to a company employee ready to listen to the consumer's comments,complaints and suggestions.