Business,Business plan,Marketing in Business

Direct marketing is one of the rapidly emerging concepts in the contemporary marketing world . direct marketing is a form of non store retailing in which the marketer uses non personal media to introduce products to consumers and consumers purchases the product without visiting a store.

Direct marketers contact consumers through radio, telephone, television , newspaper, magazines, catalogs , or direct mail . Consumers order products by telephone , regular mail, or e-mail. The ordered products are delivered to the consumers addresses.

direct marketing has grown into big business in USA and Europe where consumers are found to be too busy to visit retail outlets to purchase consumable items . The approach is slowly picking up in urban areas of developing countries including India and Nepal.

Direct marketing includes a variety of retailing practices such as the traditional methods of in-home retailing mail-order retailing telemarketing , and television marketing to the modern approach of database marketing and electronic marketing ( dealt in the next section ).