Business,Business plan,Marketing in Business

Competition is a major environment variable in marketing . The organisation to be successful in the market should be able to deliver greater customer value and satisfaction than its competitor . In evaluation of the competitive environment , the organisation should determine the type , extent and level of competition in the business market.

Competition can come from domestic products as well as imported products. Competition can be generic ,form , industry and brand.

The industry competition results out of similar products satisfying the needs . For example , the first need can be satisfied by a variety of soft drinks in which the soft drink companies compete among themselves at the industry level. This type of competition affects the marketing activity of the organisation to a large extent and should be evaluated by the organization while designing marketing program for its products.