importance of buyers behavior in business
By birendra kunwar
on Tuesday, February 9, 2010
9:06 PM
, in
consumer behavior
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disposing
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focus
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various aspects
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The field of buyer behavior analyzes how individual ,groups and organisations buy products to satisfy their needs and desires. Buying behavior is the decision process and acts of people involved in buying and using products.
Consumer behavior refers to the buying behavior of ultimate consumer , those people who purchase products for personal or household use . Consumer behavior is the sub-set of human behavior focusing on the consumption role . Organisational buying behavior refers to buying by business organisations, social institutions and government.
buyer behavior is the study of how individuals and groups make their decisions to use their resources in the terms of time , money and effort . it includes the study of various aspects of buying , using and disposing products and services such as :
1) Objects : why they buy ?
2) Reasons : why they buy it?
3) Occasions : when they buy it?
4) Place : where they buy it?
5) frequency : how often they buy it?
6) Use : how they use it?
7) frequency of use : How often they use it?
8) Disposal method : What they do it the residual part of the product after the use?
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