Importance of market information system for business
By birendra kunwar
on Tuesday, February 9, 2010
8:05 PM
, in
closing the information gapwant creation and Delivery
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want creation and Delivery
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1 Comment
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1) closing the information gap: Expansion of the geographical market coverage from local to national to international scale has made mkIS vital for day to day operation of an organisation . this expansion of the market coverage has widened the information gap between the organisation and its market.
2) want creation and Delivery: Today marketing goals have changed from understanding and satisfying buyers need to want creation and delivery. it has posed a greater challenge to desires located in the subconscious part of the mind. marketing has reach a new height where organisations strive to create , mold and modify new desires and want among the consumer.
3)want creation and Delivery: Organisation today belive that price competition leads to price cuts , which usually results in a loss not only to individual organisations but to the industry as a whole . Organisation prefer to compete over non price factors such as product differentiation system for an organisation .
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