Business,Business plan,Marketing in Business

An organisation can not operate in every market and satisfy every category of needs . The marketer has to define the area in which it performs the marketing activities . The defined market is the target market for the business organisation.

The target market is located by the process of market segmentation. Market segmentation involves dividing the total market into smaller market segments. The target market segments are identified by examining demographic , psychographic, and behavioral differences among the buyers.

The firm develops product or service offers according to the needs of the market segments . The marketer creates certain position (images) about the product or service . The image is established in the mind of the buyers through a positioning strategy . If we are going to start our own business than we have to get knowledge about the market . And if we are going to invest our money , than we have to follow this rules, do not put all the egg in a bucket . If bucket fall down all egg will be broken. So invest our money in different business and get profit and reach to business goal.